How we rank agencies

La Fabrique du Net lists and compares digital agencies to help decision-makers quickly identify the most relevant partners. Our rankings rely on a structured, transparent and evolving methodology, dedicated exclusively to agencies.

Our approach

Five criteria, one order

Agencies are assessed and positioned on five criteria: credibility, expertise, client feedback, profile quality and visibility. These criteria are weighted, and the weighting evolves with the market.

An agency does not get into our pages because it asks to, and it does not climb because it looks good on paper. It climbs because it is verifiable: a real, active business, demonstrated expertise, clients speaking in their own name, a profile kept up to date.

There is no general ranking of agencies. Each page has its own, built for the demand it represents: a discipline, sometimes an area. The same agency can lead on its home ground and be absent elsewhere, and that is the point.

01Foundation

Credibility and legitimacy

Before any promotion, we verify that the agency is a real, active and structured player (legal existence, stability, consistency of its offering).

Goal: keep out opportunistic or poorly qualified profiles, and guarantee a minimum level of seriousness.

02Specialisation

Expertise and specialisation

We value agencies able to demonstrate genuine expertise (technologies, frameworks, client cases) over a generalist pitch.

A highly specialised agency can rank above a generalist agency within a given scope.

03Verified reviews

Client feedback

We take into account the number, quality, detail and recency of reviews. Only reviews confirmed by their author count: a review imported by an agency stays visible on its page until it is confirmed, flagged as unverified, but it then weighs on no rating.

A small number of reviews does not exclude an agency, but mechanically limits how prominently it is featured.

04Profile

Profile quality and freshness

A complete, consistent and up-to-date profile weighs on display order: documented work, verifiable information, recent activity. This is the criterion an agency has the most control over, and it cannot be bought, only filled in.

At a comparable level, a maintained profile ranks ahead of one left as it is.

05Visibility

Visibility and digital maturity

We assess the agency's presence in its market: website quality, expert content, social presence and industry recognition.

The LFDN score

A weighted score, not a simple average

La note affichée est le score LFDN, un score pondéré et non une simple moyenne : chaque avis compte selon sa provenance (un avis déposé directement par le client pèse plus qu'un avis importé par l'agence, même confirmé), et le score converge vers la moyenne réelle à mesure que les avis s'accumulent. Une agence avec peu d'avis reste proche de la référence du marché.

Review submitted by the clientThrough the link we send them
High weight
Imported review, confirmed by its authorMarked “Verified”
Moderate
Imported review, not confirmedShown as “Unverified”, excluded from the score
None
How the order is built

A living order, the same rule for everyone

Refreshed regularly

Between agencies of comparable standing, the order is not fixed. It is refreshed regularly, so that equivalent agencies are not locked into a place won once and for all. Two visits a few hours apart can produce a different order: that is deliberate, and the same rule applies to everyone.

Widened rather than left empty

When too few agencies match a query exactly, we widen the net rather than show a thin page: a broader geographic area, an immediately adjacent expertise. Those agencies come as a complement, never in place of the ones that genuinely match.

Recalculated without anyone asking

Assessments are recalculated regularly, without anyone having to ask. An agency that enriches its profile or collects new reviews sees it in its pages within days.

Display order and transparency

Editorial ranking and partnerships, always made explicit

On La Fabrique du Net, display order combines an editorial assessment with commercial partnerships. Both exist, they do not blend into each other, and the second is labelled on the page.

Partner

Partner agencies

A partnership acts on visibility: a spot in the highlighted area, a better rank in the list, an enriched profile, a badge. It is labelled on the platform and its terms are public.

See partnership terms →
Evaluated

Reviewed agencies

All the others are positioned by the same criteria, with no consideration of any kind. Most of the agencies shown on the site pay us nothing.

Can agencies pay to rank higher?

An agency can pay to be more visible, and you can see it on the page. It cannot pay to be assessed more favourably. A partnership changes neither its rating, nor its reviews, nor the criteria applied to it, nor the right to appear at all: an agency that fails our checks does not get in, whatever budget it puts on the table. And a partner whose quality slips drops back like everyone else.

Frequently asked questions

Reviews, selection, profiles

Another question? Write to us at [email protected].

A review can arrive in two ways: submitted directly by the client through a link we send them, or imported by the agency from another platform. In both cases we ask its author to confirm it. A confirmed review carries the "Verified" label and counts towards the agency's score. An unconfirmed review stays on display, flagged as "Unverified", and feeds no calculation: not the score, not the ranking, not the verified-review counters. We do not remove a review at the request of the agency it concerns.

Methodology last updated on 17 September 2026. A question about how it applies to your agency? Write to us.

Global search

Search across agencies, software and articles from La Fabrique du Net.