Since 2014

Transparency
as its DNA

Born from outrage, we grew with one obsession: to shed light on the digital market for those who build.

Cyrille AdamCyrille, CEO
JosephJoseph, Key Account Manager
The Account teamThe Account team, rue de Mogador
Our story

From scandal to benchmark

The story of La Fabrique du Net is one of a gut reaction to the abuses of an opaque market, turned into a lasting entrepreneurial venture.

Cyrille Adam
  1. 2012

    The trigger

    A national controversy erupts: Carla Bruni-Sarkozy's website is billed at €410,000. A figure disconnected from market reality that discredits the entire profession.

  2. 2014

    The response

    We buy back the domain name of the agency at fault to make it the absolute opposite: a symbol of transparency. La Fabrique du Net was born with a simple mission: to restore trust.

  3. 2018

    The expansion

    The model takes hold. As SaaS software multiplies, we extend our expertise to become the benchmark comparator for B2B digital tools.

  4. 2026

    The standard

    Today, we are the essential trusted third party for 300,000 monthly decision-makers who refuse to pick their partners at random.

The founder

I ran an agency. That's exactly why

Cyrille Adam, CEO of La Fabrique du Net

In 2021, I co-founded a web and mobile development agency, started by two people in a small Paris office. Four years later, it had some fifty talented people, €4M in revenue, and the trust of demanding large corporations.

For those four years, I led sales. Hundreds of meetings, tenders and negotiations. I know the agency world by heart: its challenges, its constraints, and above all those of its clients. And one observation kept coming back:

Businesses choose their agency blindly.

Project owners burned by services billed with no market logic whatsoever. Tenders won or lost for the wrong reasons. Decision-makers unable to choose between two quotes, for lack of a single reliable benchmark.

And yet I was on the selling side. Even from there, the market's opacity always bothered me: it hurts clients, but also the good agencies, drowned out by unverifiable promises.

So when the opportunity to acquire La Fabrique du Net came up, I didn't hesitate for long. An independent media outlet that, since 2014, has done the exact opposite of the market: publishing prices, comparing for real, saying what works and what doesn't, with nothing for sale. In 2025, I sold the agency I had co-founded to dedicate myself to La Fabrique du Net full time.

That independence is what makes this project possible. My agency background is what makes it right: I know exactly where to look.

Cyrille AdamCEO of La Fabrique du Net
Our manifesto

Our 3 unwavering pillars

From day one, we have never strayed from these principles, even when it was hard.

“We believe B2B information should be as demanding and honest as investigative journalism.”
01

Editorial independence

Our rankings are not for sale. Our reviews are not up for negotiation.

02

Radical transparency

We display prices when others hide them. We reveal flaws when others sell nothing but dreams.

03

User obsession

We don't write for search engines, but for busy decision-makers who need reliable answers.

10Years of expertise
300KDecision-makers / month
160+Expert guides
Top 1%Selective agencies

Our 360° expertise

We cover the entire digital value chain to give you a complete picture.

Software intelligence

Rigorous comparisons based on real testing, to identify the SaaS solutions that transform your productivity.

Strategic media

Daily technology and business monitoring to anticipate trends and inform your strategic decisions.

Agency sourcing

A demanding selection process to keep only the most reliable and high-performing partners on the market.

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