Overview
4C is a Salesforce consulting firm operating in Europe and the Middle East, specialising in multi-cloud solutions and Quote-to-Cash expertise. The agency works with companies across varied industries, from innovative technologies to financial services and manufacturing. Its approach centres on a customer-centric orientation aimed at supporting business transformations. The firm was acquired by Wipro. For more information, visit https://www.weare4c.com.
Services and expertise
Salesforce Consultancy
4C offers consulting services around the Salesforce platform, covering Sales Cloud, Marketing Cloud and CPQ. The agency works on the implementation and optimisation of these solutions to adapt CRM systems to clients' specific needs.
Quote-to-Cash
The firm has developed recognised expertise in Quote-to-Cash processes, enabling companies to optimise their quote-to-invoice cycle. This speciality is aimed at organisations looking to accelerate and strengthen their commercial journeys.
Customer-centric transformation
4C supports organisations towards a more customer-focused approach. The firm acts as a strategic partner for business change, beyond technology implementation alone.
Team and clients
4C has documented over 45 client testimonials covering various industries. Its references include MoneySupermarket, Worldpay, PSA, Level Shoes, UAE Pro League, Sofina, Mobile Industrial Robots and Valrhona, illustrating its work with organisations of varying sizes and sectors.
