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Overview

Publicis Production is a company specialising in intelligent content production, integrated into the Intelligent Creativity sector of Publicis Groupe. The company combines a hundred years of craft excellence with a global network of 6,000 experts across 52 locations. It is redefining content production by leveraging the richest industry data and agentic artificial intelligence to generate high-performing content. For more information, visit the official website.

Services and expertise

Intelligent content and creation

Publicis Production is involved in the design and production of creative content optimised for performance. Its approach combines traditional creative expertise with AI technologies to adapt content to the specific needs of audiences and platforms.

Marcel Make: intelligent content agent

Marcel Make is presented as the industry's first intelligent content agent. Accessible via an intuitive conversational interface, it helps marketers create relevant content without waste. Specialised AI agents work in the background to execute tasks.

Connected Intelligence

This system integrates Connected Identity and Connected Performance. It combines behavioural data from audiences (identification of growth cohorts) with performance analysis of existing creative assets to guide content creation decisions.

Connected Identity

Publicis Production uses large-scale consumer data to identify precise target groups and establish actionable audience profiles. This approach aims to target only relevant audiences to optimise content investments.

Predictive measurement

The company acquired AdgeAI to strengthen its capabilities in predictive content measurement, enabling evaluation of the expected performance of creative assets before their large-scale deployment.