Overview
Survation is a social science research agency operating in the commercial, social, legal, governmental, ethical and political fields. The organisation focuses on exploring public opinion to inform its clients' strategic decisions. Its activities cover both major brands and political campaigns, using mixed methodologies that combine quantitative and qualitative approaches. The official website is accessible at https://www.survation.com.
Services and expertise
Omnibus surveys
Survation offers an omnibus survey service where fixed costs are shared between multiple clients. This approach provides a cost-effective solution for organisations wishing to conduct research without bearing the full cost.
Custom surveys
The agency develops personalised surveys designed to meet each client's specific research objectives, going beyond its standard offerings.
Qualitative research
Survation conducts focus groups and qualitative studies, as illustrated by its published work on electoral perceptions and public attitudes towards societal issues.
Opinion analysis and segmentation
The agency produces detailed analyses of public attitudes on a variety of topics: immigration, foreign policy, technology, urban safety, and finance. It also offers audience segmentation services.