Overview
Strategzilla is an agency specialising in managing Amazon advertising campaigns for e-commerce brands. The agency operates on a human-centred approach, refusing to automate PPC strategies. With over 100 brands supported across multiple product categories, Strategzilla combines manual campaign management with product listing optimisation and access to real-time proprietary data tools. The agency boasts a 90% client retention rate and claims average annual growth of 40%+ for its portfolio.
Services and expertise
PPC management and advertising strategies
Strategzilla manages all Amazon advertising campaigns without resorting to automation. Each product in the client's catalogue benefits from a personalised PPC strategy rather than a standardised approach. The agency's specialists adjust budgets and bids based on profit margins and specific growth objectives for each brand.
Listing optimisation and Amazon SEO
The agency optimises product listings to improve organic ranking within subcategories. This optimisation aims to increase conversion rates and strengthen the natural visibility of products, thereby reducing dependence on paid campaigns.
Amazon DSP management
Strategzilla has an internal team dedicated to managing Amazon Demand-Side Platform (DSP), enabling brands to deploy programmatic display advertising strategies directly integrated into their Amazon ecosystem.
Increasing click share
The agency implements comprehensive strategies to increase the click share of client brands within their product category, ensuring better visibility against the competition.
Complete account management
Beyond advertising, Strategzilla offers holistic management including analysis of TACoS, conversion rate, inventory and overall Amazon account profitability, with a focus on profitability rather than volume alone.
Methodology
Strategic decisions are based on real-time data extracted from the client account via the Amazon SP-API. Strategzilla uses its proprietary analytics platform to monitor sales, traffic, TACoS and inventory. The agency refuses the "copy-paste" approach between clients, adapting each strategy to brand and product specifics.
Team and clients
Strategzilla claims over 8 years of experience on the Amazon platform and holds the status of verified Amazon partner. The client portfolio covers over 100 brands across various categories. The agency commits to a risk-free 30-day satisfaction guarantee and imposes no long-term contracts, offering contractual flexibility to partner brands.
https://www.strategzilla.com
