Overview
Spiral Edge is an Internet retail and software company focused on a healthy lifestyle. Based in Campbell, California, it operates a portfolio of brands specialising in wellness and water activities. The company combines e-commerce expertise and technology development to serve communities of yoga practitioners, swimmers and sustainable farmers. For more information, visit https://spiraledge.com.
Services and expertise
Specialist e-commerce in water equipment
SwimOutlet.com, founded in 2000, operates as an online destination for swimming apparel and equipment. The platform offers a wide range of performance clothing and water articles, recognised for the quality of customer service and shipping capabilities.
Online yoga retail
EverydayYoga.com, launched in 2012, functions as a leading multi-brand specialist online yoga retailer. The site offers a selection of yoga brands and yoga-inspired products for all levels of practitioners.
Digital yoga class platform
Practyce offers a yoga class streaming service, connecting practitioners with yoga teachers from around the world. The platform is accessible on any device, offering flexible access to yoga content.
Swimming training and tracking platform
Swim.com functions as an advanced training and analytics platform for swimmers. It integrates wearable devices such as Apple Watch and Garmin to track, compare and optimise swimming performance.
Sustainable farm management software
Tend is a software platform for managing diverse and sustainable farms. The tool offers data analytics capabilities, record management, sales tracking and bringing agricultural operations online.
