Overview
Spinach is a branding agency based in London operating on a global scale. The agency specialises in brand strategy, identity design and brand activation. It supports established brands as well as emerging challengers across different industries. Spinach's approach is built on a philosophy called "Intelligent Creative": ideas grounded in human truths, designed to elevate, solve and inspire. The agency prioritises active listening, on-the-ground proximity and leaves room for intuitive creativity, recognising that some important elements escape measurement.
Services and expertise
Brand strategy
Spinach develops brand strategies founded on insight and in-depth analysis. The agency works to define the essence and positioning of brands, drawing on an understanding of the underlying human truths in each project.
Identity design
The agency designs visual and verbal identities for brands. Its portfolio includes work in logo design, typographic development, and the creation of coherent graphic universes adapted to various industries.
Brand activation
Spinach intervenes in the activation and bringing to life of brands. This expertise covers the transformation of strategies into concrete experiences designed to generate engagement, respect and desire among audiences.
Portfolio
The agency has completed projects for brands in the wine, hospitality, wellness services and real estate sectors. Its work includes projects for Maze Row, AKEDO, Decanter, Cowshed and Barking Riverside.
More information: https://www.spinachbranding.com