Overview
Social Firefly is a social media agency based in Brighton and London, working with national and international clients. Founded in 2018 by Mel and James, the agency offers a comprehensive approach to social media management, from strategy development to operational delivery. The founders built their expertise in crisis communication and reputational risk management through their experience at Sussex Police. Social Firefly specialises in four industries: charities and non-profits, health, sustainable development, and arts and culture.
Services and expertise
Social media strategy
The agency develops action plans based on insights and aligned with client objectives. This approach aims to clarify strategy and create a coherent vision of social presence, enabling organisations to stand out in a saturated environment.
Social media management
Social Firefly handles the day-to-day management of social channels, including the creation of creative content tailored to target audiences and community management. This mission aims to build trust and foster authentic conversations with online communities.
Social media advertising
The agency designs and runs data-driven advertising campaigns on Meta, TikTok and LinkedIn. These interventions aim to transform generated attention into measurable actions, drawing on a creative and analytical approach.
Social media training and workshops
Social Firefly offers training sessions and workshops designed to strengthen the internal skills of client teams. These programmes aim to inspire, energise and transfer lasting knowledge in social media management.
Methodology
Beyond delivering strategic recommendations, Social Firefly commits to complete operational management: content creation, community management, performance analysis and reporting. The agency handles varied missions: ongoing management, one-off campaigns or crisis communications. Its experience in reputational risk management shapes an approach where clarity, attention and trust structure all interventions.
Team and clients
The agency works with organisations of varying sizes, from local businesses to international charities. Its clients include the Royal College of Occupational Therapists and LoveBite. Feedback highlights a partnership relationship, where the agency demonstrates genuine investment in project success over time.
https://www.socialfirefly.co.uk
