About us
Smörgåsbord Studio is a design collective based in Amsterdam and operating globally, led by Alex Frew and Dylan Griffith. The agency creates "a selection of good things" for individuals and brands with whom it shares an affinity. Once the connection is established, collaborators become lasting partners and friends. The studio blurs the boundaries between brand identity, interiors, typography, furniture, art and architecture. Smörgåsbord excels at working "across all disciplines" by creating conceptual brand experiences that unite the digital and physical.
Services and expertise
Identity and strategy
The studio develops brand identities and creative strategies founded on solid concepts. This approach encompasses brand naming, voice and tone definition, and the creation of memorable experiences tailored to each client.
Graphic design and typography
Smörgåsbord offers graphic design, illustration and custom typography creation services. These disciplines are part of a holistic approach aimed at strengthening brands' visual identity.
Extended design
The agency works on interior design, product development, packaging and website design. These areas reflect its ability to work across creative and material disciplines.
Production and content
The studio produces multimedia content including film, photography, motion design and broadcast design. These services complement an integrated offering covering editorial creation and overall creative direction.
Team and clients
Smörgåsbord Studio is led by two designers, Alex Frew and Dylan Griffith. The agency has collaborated with AFC Ajax, confirming its experience on large-scale projects. To view the full portfolio or make an enquiry, you can contact the team via https://smorgasbord.studio or by email at ams@smorgasbordstudio.com.
