About
Robert Rhead is a UX designer with 18 years of experience, including a decade in financial services. Currently engaged with Lloyds Banking Group, he works on UX/UI design, interaction and digital accessibility across a network of brands. Based in South Scotland, between Glasgow and Edinburgh, he works with local and remote teams across the UK. His approach combines measurable UX success criteria, accessibility standards aligned with WCAG and design thinking practices to improve client and organisational outcomes. For more information, visit https://robertrhead.com.
Services and expertise
UX and UI design
Design of complete digital experiences including interaction design, visual design and animation. Expertise in mapping complex services, performance-driven UX improvement and creation of UI design systems.
Accessibility and inclusivity
Accessibility audits aligned with WCAG, inclusive design consultancy and team training. Practical support to integrate accessibility best practices into organisations' day-to-day work.
Usability and user research
Usability testing, user experience studies and application of design thinking. Application of measurable metrics to validate improvements and optimise user journeys.
Financial services
In-depth experience in the banking and insurance sector: credit and debit card management, insurance applications, micro-credit, financial wellbeing tools and customer retention journeys.
Team and clients
Robert Rhead has collaborated with major institutions including Lloyds Bank, Halifax, Bank of Scotland, Scottish Widows, MBNA, Bank of America, Meus and RealBuzz. His work covers interaction design, usability testing, accessibility audits and design system creation across different sectors.
