About us
RGML is the parent company of three brands specialising in connected automotive solutions: Rhino, Oceros and HALO. Founded in 1996 by Lee Higgins and a partner, the agency started as a small automotive marketing firm before developing into a group. For three decades, RGML has combined commercial events, creativity and technology to help car manufacturers and dealership groups achieve measurable growth in the UK and internationally. The long-term partnership with Bristol Street Motors, the group's first historical client, illustrates the group's reputation for reliability and effectiveness. Find out more at https://rhinogroup.co.uk.
Services and expertise
Rhino – Events and commercial activations
Rhino supports automotive industry players in generating sales and building lasting customer relationships through high-impact events and activations. Rhino's proven model is used by leading car manufacturers and dealership groups to create measurable results.
Oceros – Creative agency
Oceros builds brand awareness and generates customer demand through creative campaigns. The agency creates connections with potential buyers at every touchpoint of the automotive purchase journey.
HALO – Booking platform and analytics
HALO provides complete visibility of dealership performance via a real-time booking system, dynamic calendars, automated reminders, data analytics and CRM integrations to optimise showroom management.
Values and approach
The group is built on five core values shared by all its brands: creativity to transform challenges into impactful ideas, reliability in execution, relational integrity, continuous innovation and community engagement. These principles structure the way we work and define the group's commitment to its clients.
