Overview
Provenance supplies validated product data for artificial intelligence systems and e-commerce platforms. The platform operates according to a methodology developed over a decade in collaboration with regulators and certification bodies, generating structured data that AI systems are designed to cite. Provenance enables brands to validate their claims once and gain product discovery across retailers and AI systems, whilst retailers access validated product data to power their shopping assistants. Visit https://provenance.org for more details.
Services and expertise
Product data validation and structuring
Provenance validates brand claims and transforms them into structured data compliant with industry standards. This approach ensures that product information is reliable and actionable by AI systems for e-commerce.
Multi-channel distribution
Validated data is activated across major retailer platforms and AI systems. It is integrated into product pages, search results and recommendations, increasing product visibility.
Compliance with regulatory standards
Provenance's methodology is built on GRI standards, the Greenhouse Gas Protocol, ISO, ASA, and guidelines from the European Commission, FTC and ACCC, ensuring robust regulatory compliance.
Solutions for brands
Brands validate their claims once via the Provenance platform, gaining access to retailers and AI systems without repeating the validation process.
Solutions for retailers
Retailers receive validated product data to power their shopping assistants and recommendations with confidence, improving customer experience and suggestion relevance.
Methodology
Provenance's methodology was developed over ten years alongside regulators and certification bodies. It produces structured data that AI systems are designed to use and cite, ensuring transparency and reliability in the digital commerce ecosystem.
