About us
Poppy Design & Graphics Ltd is a brand design agency specialising in visual identity for the food and beverage industries. Led by Poppy, an independent designer, the agency supports culinary entrepreneurs in creating and repositioning their brands. The offering focuses on developing branding strategies and transforming creative ideas into distinctive visual identities, tailored to food and beverage products destined for commercial distribution. The agency prioritises a collaborative approach where the client remains at the heart of the decision-making process.
Services and expertise
Brand strategy
The agency begins each project with a strategic session aimed at identifying and developing the brand narrative. This foundational phase results in the creation of reference documents (branding blueprints) that structure the visual identity and serve as the basis for subsequent creative developments.
Visual identity design
Poppy Design & Graphics creates memorable visual identities for food and beverage products. The work encompasses graphic design adapted to the constraints of commercial packaging and shelf positioning, drawing on recognised expertise in the sector.
Rebranding
The agency offers repositioning services for established brands seeking to update their identity. This service is aimed at products already launched that are looking to modernise or redefine their visual presence on the market.
Methodology
The approach is based on close and iterative collaboration. Regular update sessions ensure continuous alignment between client vision and creative developments. The designer acts as a strategic co-pilot, transforming the often unstructured ideas of founders into coherent and executable design recommendations. Specialisation in the food sector accelerates the process by capitalising on established sectoral expertise.
To find out more: http://www.poppydesign.co.uk
