Overview
Polaris is an agency specialising in optimising online visibility, covering the evolution from traditional search engines to generative AI platforms. The agency works on optimisation for AI tools and agents, enabling businesses to discover, attract and convert customers organically. With over 10 years of SEO experience, Polaris offers strategies tailored to the e-commerce and B2B industries, in response to the continuous changes in the digital landscape. For more information, visit https://www.polarisagency.com.
Services and expertise
Optimisation for generative AI and conversational search engines
Polaris offers GEO (Generative Engine Optimisation) services and optimisation for AI tools and agents. This approach makes the most of the personalised search results offered by generative AI platforms, which go beyond the experience provided by traditional search engines.
SEO and technical audits
The agency offers comprehensive SEO services, including in-depth SEO audits and technical SEO expertise. These services also cover specialised areas such as B2B SEO, e-commerce SEO, SEO for Shopify and Salesforce Commerce Cloud platforms, as well as SEO for the financial services industry.
Optimisation for e-commerce and vertical sectors
Polaris supports e-commerce businesses with SEO services tailored to the specifics of their platforms. The agency also works with specialised sectors such as financial services, SaaS and medical sciences.
Website migrations
The agency offers comprehensive support during website migrations, including replatforming, mergers and acquisitions, and brand changes. Polaris understands the challenges of preserving search engine rankings during these critical transformations.
Content Marketing and Digital PR
Polaris offers content marketing and digital PR services to strengthen online visibility and authority. These services complement SEO and AI optimisation strategies.
Team and clients
The agency works with diverse clients in the e-commerce, SaaS, financial services and medical sciences sectors. Polaris has conducted case studies on website migrations for e-commerce businesses, software vendors, proprietary trade distributors and agricultural businesses.
