Overview
Pentagram is an international design consultancy offering a comprehensive range of strategic and creative design services. The agency works on diverse projects covering visual identity, brand strategy, digital experiences and industrial design. It collaborates with cultural institutions, civil organisations, consumer brands and technology companies. The portfolio showcases work for the Guggenheim, the Natural History Museum, and various public and commercial organisations. https://www.pentagram.com
Services and expertise
Identity and brand strategy
Pentagram develops visual identities and brand strategies, including the creation of visual languages, definition of verbal tone and strategic positioning. The agency supports clients in redefining or refreshing their brand presence through integrated approaches.
Digital experiences and data
The agency designs digital experiences and data-driven projects. These services include the creation of websites, interactive interfaces and data visualisations designed to engage audiences on digital platforms.
Graphic design and publishing
Pentagram produces books, publications, visual campaigns and signage. This expertise covers editorial design, art direction for campaigns and the creation of environmental graphic systems for public and cultural spaces.
Industrial and product design
The agency designs products and devices, including objects using emerging technologies. Its work includes the design of smart cameras and vehicles, integrating ergonomics and technological innovation.
Specialised services
Pentagram also offers the creation of original typefaces, exhibition design, film and motion graphics production, as well as naming and verbal identity development for brands.
