Overview
Omnicom Media designs ecosystems for brand growth. With a network of over 40,000 specialists across 70 global markets, the group delivers local expertise combined with global scale. Its model rests on three pillars: a buying power of $70 billion, the proprietary intelligence platform Omni, and enriched data solutions via Acxiom Real ID™. For more information, visit the official website.
Services and expertise
Intelligence and data
Omni, a unified proprietary platform, delivers an integrated view of growth by combining data, creativity and artificial intelligence. Acxiom Real ID™ enriches 2.6 billion verified identifiers globally and consumer signals, bringing brands closer to their audiences.
Media strategy and buying
With $70 billion in buying power, Omnicom Media guarantees unmatched access and influence across all platforms. Its approach covers strategic planning and optimised execution of media campaigns.
Artificial intelligence and technology
Flywheel, a proprietary solution, integrates machine learning and AI capabilities to transform media strategy and execution. This tool supports decision-making and real-time campaign optimisation.
Creator management and cultural content
Creo operates 15 million creators and over 1,000 categories as an integrated media channel. The system ensures cultural relevance and measures performance with the same rigour as paid media.
Agency network
OMD, Initiative, UM, PHD, Hearts & Science and MediaHub make up the agency portfolio, offering complementary specialisation in media planning, buying, and digital services.
Team and clients
The group employs 40,000 specialists globally across more than 70 markets. Its talent structure is designed to foster professional growth, community impact and continuous learning opportunities.
