Overview
Novi is an agency specialising in paid advertising for B2B and luxury brands in the United Kingdom. The team brings together high-level digital experts, supported by advanced proprietary technology, to deliver scalable and intelligent solutions. The agency focuses on optimising advertising return on investment (ROAS) and optimal cost per acquisition across PPC and Paid Social platforms, including Google, Microsoft and Meta. For more information, visit https://www.novi.digital.
Services and expertise
PPC and Search Advertising
Novi has expertise in managing Google Ads and Microsoft Advertising campaigns. The agency optimises bidding strategies and keyword selection to maximise ROAS and reduce cost per acquisition on search engines.
Paid Social
The agency offers complete management of advertising campaigns on Meta and LinkedIn Ads. It develops targeting and creative strategies tailored to social platforms to achieve defined performance objectives.
Audits and analysis
Novi provides free audits covering SEO, PPC and Paid Social. These analyses help identify optimisation opportunities and weaknesses in existing campaigns.
Technology partnerships
The agency relies on an ecosystem of recognised tools including Google Ads, Microsoft Clarity, Google Analytics 4, LinkedIn Ads, Meta Ads, Shopify, ClickUp, HubSpot, Databox and Slack to ensure optimised tracking, reporting and collaboration.
