About us
Moreish is a marketing agency specialising in financial services and B2B brands. Its approach harnesses the power of communication to help organisations connect with their audiences and foster financial freedom and security. The agency works with pension providers, health companies and rapidly growing fintechs. It positions its offering as "finance with feeling", combining an understanding of emotional aspects with strategic rigour. Moreish Marketing was recognised as Agency of the Year 2024 at the Financial Services Forum.
Services and expertise
Brand strategy and repositioning
The agency develops and refines brand identities for financial sector players. Its work includes the rebranding of LV= Life & Pensions, aimed at positioning the organisation as a leading fund manager whilst preserving the image of its established insurance brand.
Development of targeted brand platforms
Moreish designs brand architectures tailored to specific segments. It notably developed the "Female Folio" platform for Brooks Macdonald, centred around women's investment needs and financial aspirations.
Creative production and audiovisual content
The agency produces creative content including television advertising spots. Its work for OneFamily Lifetime ISA demonstrates an approach grounded in deep understanding of the target audience and the real barriers faced by first-time buyers.
Interactive tools and digital solutions
Moreish designs innovative digital tools to transform customer journeys. The Risk Reality Calculator developed for LV= increased sales by 53% with a major British consulting firm.
Rebranding grounded in behavioural science
The agency integrates behavioural science insights into its rebranding strategies. Its award-winning My Home Move Conveyancing project uses these principles to create emotional connection and guide consumers in choosing a conveyancing partner.
