About us
Mischief is a creative public relations agency based in London, founded in 2006. It helps brands identify categorical and cultural norms, then design creative strategies to transcend them. Its approach is built on a process called "Meaningful Misbehaviour", aimed at helping brands capture attention, integrate into popular culture and gain relevance. The agency has worked with clients such as Samsung, Coca-Cola, Just Eat, E.ON, Channel 4 and Experian. More information available at https://mischiefpr.com.
Services and expertise
Creative public relations
The agency designs public relations campaigns built on disruptive creative concepts. Its interventions aim to generate media attention and position brands as influential players within their category and the broader culture.
Influencer and content
Mischief develops strategies combining partnerships with influencers and creation of original content. These approaches foster audience engagement and amplification of brand messages through culturally relevant channels.
Activations and experiences
The agency designs immersive experiences and event activations that enable brands to create direct connections with their audiences. These initiatives often combine surprising or countercultural elements to maximise memorable impact.
Cultural strategy and youth insights
Mischief offers a division dedicated to cultural insights and youth strategy, called Clickbait, specialising in engaging Generation Z and understanding contemporary cultural dynamics.
Team and clients
The agency has a team presented on its website. Its clients include major brands from varied industries: technology (Samsung), beverages (Coca-Cola), food (Just Eat), energy (E.ON), media (Channel 4) and financial services (Experian).
