About us
Mischief is a creative public relations agency based in London, founded in 2006. The agency helps brands capture attention, influence popular culture and increase their relevance. Its approach is based on identifying category and cultural norms, then discovering creative ways to break them, according to its process called "Meaningful Misbehaviour". Mischief has worked with Samsung, Coca-Cola, Just Eat, E.ON, Channel 4 and Experian. More information at https://www.mischiefpr.com.
Services and expertise
Creative public relations
Mischief designs public relations campaigns founded on creative innovation and breaking established codes. The agency develops strategies that enable brands to generate organic attention and become part of popular culture beyond traditional communication channels.
Brand activation and experiences
The agency creates activations and immersive experiences designed to embody the brand message. These initiatives take the form of events, installations or pop-up experiences designed to directly engage the public and generate authentic conversations.
Cultural strategy and insight
Mischief analyses cultural trends and industry norms to identify opportunities for creative differentiation. This expertise enables brands to position themselves in a relevant and memorable way with their audience.
Clickbait – Youth and culture strategy
Clickbait is Mischief's division dedicated to youth insight and cultural strategy. It works specifically with brands seeking to engage Generation Z and navigate the codes and trends of this audience.
