About us
Lucky Generals is a UK-based creative agency specialising in developing advertising campaigns for national and international brands. The agency works across the fast-moving consumer goods, beverages, retail and services sectors. It delivers projects combining creative strategy, video production and brand activation, with an approach centred on designing strong, distinctive concepts built to create impact with consumers.
Services and expertise
Advertising creation
Development of integrated advertising campaigns including creative design, video production and art direction. The agency creates brand concepts designed to generate visibility and engagement in local and international markets.
Brand strategy
Brand positioning and repositioning, definition of key messages and multi-touchpoint campaign architecture. The work incorporates thinking on brand identity and perception among target audiences.
Production and direction
Production of video and visual content for advertising campaigns, from concept to finalisation. Productions cover varied formats: television spots, digital content and creative activations.
Commercial activation
Design and implementation of seasonal campaigns, promotional operations and event initiatives designed to support partners' commercial objectives.
Clients and experience
The agency works with brand portfolios including Yorkshire Tea, IRN-BRU, Holland & Barrett, Virgin Atlantic, Birra Moretti, Rubicon, Asda and EDF. It delivers local and global campaigns, as well as productions for major events.
https://luckygenerals.com
