About us
Line and Form is led by Leonie Winson, a developer, designer and writer based in Nottingham. With over 16 years of experience, the agency builds websites centred on business objectives rather than generic templates. Its approach is rooted in the conviction that the web hosts too many forgettable sites built by equally forgettable agencies. Line and Form positions itself differently by emphasising performance and strategic thinking. To discover the detailed approach, visit https://lineandform.co.uk.
Services and expertise
Custom WordPress development
The agency offers bespoke WordPress solutions ranging from discovery and design through to custom themes, plugins and integrations. Every development is aligned with the client's business objectives, avoiding the standardised template approach.
AI-driven innovation and efficiency
Line and Form integrates AI-powered tools to strengthen efficiency and innovation. These solutions aim to empower organisations, from startups to enterprises, by enabling them to streamline the management of their websites.
Team training and empowerment
Beyond creation, the agency equips teams with the knowledge needed to manage their websites with confidence. This commitment ensures that the work delivered continues to perform effectively after the agency's departure.
Content and editorial strategy
Leonie Winson's writing expertise complements the technical services. The agency's blog covers topics such as landing page optimisation and the strategic use of AI, reflecting a thoughtful approach to the web.
