Overview
Lavery Rowe is an advertising agency specialising in direct-to-consumer (D2C) growth. With four decades of experience, the agency offers an integrated service covering press, television, digital and radio. Its combined approach of creativity and data-driven analytics aims to maximise return on investment for its clients. The agency won the Newswork Award for "Effectiveness" in 2021 and received a "Highly Commended" mention for "Best Newspaper Campaign". For more information: https://laveryrowe.co.uk
Services and expertise
Press
Lavery Rowe offers creative design, planning and media buying services with 40 years of experience in D2C campaigns. The press creative design service is free. The agency draws on its expertise to identify the best positions in the highest-performing titles.
Television
The TV offering includes creative design, planning, media buying and results analysis. The agency masters the integration of digital and analytics to optimise ROI. It supports its clients in scaling up TV, moving from zero budgets to spending exceeding one million pounds.
Digital
PPC solutions aim to maximise sales generated by traffic from offline media. The agency creates new online sales via social networks, Native and affiliate partnerships. Its network of relationships with premium publishers allows it to offer exclusive Native formats.
Radio
The radio team has led several of the largest lead generation campaigns in recent years. The agency is particularly effective at generating high-value prospects, notably for financial compensation campaigns. It offers a complete service including scripting and production.
Inserts
Lavery Rowe provides a complete press and third-party insert service, including creative design, printing, planning and media buying. The agency places over 185 million inserts per year, covering both press inserts and catalogues and retail mailings.
Team and clients
The agency works with a client portfolio including Better You, Fischer Future Heat, Kitchen Magic, Warren James, Homeserve and Hypnos. According to Sue Davies, founder and CEO of Kitchen Magic, Lavery Rowe's ability to adapt to an ever-changing media landscape and combine creativity with insightful media planning has been key to its clients' growth.
