Overview
JudeLuxe is a Google Ads agency specialising in optimisation for e-commerce brands. Its approach stands out through a focus on commercial results rather than traditional metrics. The agency works with brands whose turnover ranges from £3 million to over £100 million. It is currently welcoming new clients. For more information, visit https://www.judeluxe.com.
Services and expertise
Google Ads campaign management
JudeLuxe manages Google Ads campaigns with a particular emphasis on commercial optimisation. The agency structures its strategies according to the real objectives of each product, whether that be growth, profitability, stock protection, customer recovery or acquisition of new audiences.
BOI® method (Bid On Intent)
The proprietary BOI® method assigns each SKU a unique commercial objective at any given time: Scale, Profit, Protect, Recovery or Gateway. Bids are realigned weekly based on stock evolution, cash position and demand, without merged performance targets.
POAS optimisation (Profit on Ad Spend)
JudeLuxe uses the POAS metric to measure the true profitability of advertising spend, taking into account contribution margin. This approach corrects the limitations of ROAS by integrating the cost of goods, shipping and returns into profitability analysis.
Profitability audit
The agency offers an initial profitability audit designed to assess the commercial performance of existing accounts and identify opportunities for improvement before signing a partnership.
Reporting and governance
JudeLuxe ensures monthly reporting tailored to the concerns of marketing directors and boards. Reports incorporate measurement frameworks specifically designed for e-commerce brands and their decision-making structures.
Methodology
JudeLuxe's methodology is based on assigning unique commercial responsibility to each SKU. Each week, bids are adjusted based on the real state of the business: cash position, available stock and current demand. This approach eliminates averaged performance targets that mask high-performing products from underperforming ones.
Team and clients
JudeLuxe has over 75 e-commerce brands in its client portfolio, with a retention rate of 98%. The agency works notably with Thermos, UK Soccer Shop, Closure LDN, Triumph, Fat Cow Skincare, Loaf, and Discount Supplements. The average POAS uplift after 90 days is +37% for operational e-commerce managers.
