Overview
Omnicom is a marketing and sales company listed on the NYSE under the ticker OMC. It helps major global brands solve their critical growth challenges by providing cutting-edge insights, innovative technologies and the industry's most recognised creative talent. Positioned as an established player in marketing and sales, Omnicom builds stronger brands and delivers superior results for its clients.
Services and expertise
Advertising
Omnicom offers integrated advertising services that enable brands to develop their visibility and impact with their target audiences across traditional and digital channels.
Media
Media expertise covers media planning and buying optimised to maximise the effectiveness of advertising investments and achieve measurable business results.
Commerce
Commerce services help brands activate their sales and distribution strategies to convert prospects into customers and optimise business performance.
Precision marketing and data
Omnicom offers a data-driven marketing approach and predictive intelligence to target audiences with precision and anticipate market trends.
Creation and content
Production and creative capabilities cover campaign design, content production and branding, supported by the Omni generative AI platform for personalisation at scale.
Methodology
Omnicom uses its Omni platform, an AI-driven marketing intelligence solution that unites creativity, media, data and artificial intelligence. It integrates centralised orchestration, personalised production at scale, predictive intelligence and results-driven activation to give brands greater clarity and speed in their decision-making.
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