Overview
HereNow Films is a production house and film school based in India, founded by Mayur Soneji, a Gujarati actor and director. The company operates along four pillars: a film school focused on revealing talent through psychological training, an advertising branch centred on brand-oriented storytelling, a production house creating feature films and web content, and an events division. HereNow has developed a notable presence in Gujarati cinema and commercial production. More information at https://herenowfilms.com.
Services and expertise
Film School
The educational branch offers psychologically informed actor training. The pedagogical model is based on revealing talent rather than creating it artificially, integrating cinematographic principles into learning.
Production House
HereNow produces feature films, web series and brand films. The portfolio includes dramatic and narrative films such as Victor 303, Kasoombo and Samandar, directed by filmmakers such as Vishal Vada Vala and Swapnil Mehta.
Advertising and campaigns
The agency develops storytelling-driven campaigns for brands. Work includes advertising films for corporate clients, including funding campaigns for SMEs.
Theatre production and events
HereNow organises live experiences and theatre productions, including Gujarati theatre pieces. This division applies a cinematographic approach to event design and live moments.
Team and clients
HereNow is co-founded by Mayur Soneji and Mitali Mayur Soneji. Mayur Soneji, an actor and director, has participated in several group productions including Victor 303 and Samandar. The company collaborates with directors such as Vishal Vada Vala, Vijaygiri Bava and Swapnil Mehta. Clients include Vasundhara and SBFC.
