Overview
Fablr works with mid-sized B2B companies looking to strengthen their competitive positioning. The agency offers end-to-end rebranding services, combining strategy, design and technical development. Unlike traditional branding consultancies, Fablr integrates strong software development capabilities, enabling complete activation of the new brand: from strategic advice to design and website construction, all in-house. The approach covers both complete overhauls and identity refreshes or ongoing marketing support.
Services and expertise
Rebrand
Service for companies needing fundamental brand transformation. Covers repositioning, brand messaging and voice definition, guidelines creation, deployment planning and internal and external activation, as well as migration and updating of brand assets.
Refresh
A lighter intervention aligning the brand with the company's current direction. Includes brand evolution, refinement of positioning and messaging, modernisation of visual identity, guidelines refresh and updating of existing assets.
Support
Ongoing support for marketing teams via a flexible retainer model. Provides access to all the agency's capabilities: design, technical development, brand strategy and marketing, with a dedicated project manager and a minimum three-month commitment.
Strategy and activation
Fablr integrates the new brand into the overall marketing strategy and provides activation support to teams. The agency can also handle the design and construction of the new website in-house, covering the entire value chain.
Team and clients
Fablr has worked with several B2B companies across various industries, including a major British environmental consulting group, a transatlantic strategy consultancy, a team of British government technology specialists, and a B2B services platform. Each project demonstrates the agency's integrated approach combining strategy, design and technical capabilities.
https://fablr.co.uk
