Overview
Doublespark is a digital marketing agency based in Cambridgeshire, operating since 2005. It supports small and medium-sized businesses in the Peterborough, Cambridge and Huntingdon region to increase their visibility in search engines and generate qualified leads. The agency adopts an approach centred on measurable business results, combining expertise in SEO, PPC and web design with growing specialisation in optimisation for AI-powered answer engines. With a fully in-house team combining SEO specialists and developers, it relies on recognised tools such as Ahrefs, Semrush and Google Search Console to drive its interventions.
Services and expertise
SEO and organic visibility
Doublespark offers SEO expertise built on over 20 years of experience. The agency works on the technical foundations of websites, optimisation for traditional search engines and new forms of visibility in AI Overviews and other answer engines. The approach emphasises citations and visibility in direct response (AEO/GEO).
PPC and online advertising
Paid advertising services are aimed at advertisers looking to generate leads quickly. Doublespark structures its PPC campaigns around business metrics: enquiries, leads and revenue rather than classic vanity indicators.
Web design and redesign
The agency designs and develops websites conceived as lead generators. These web solutions combine technical performance and marketing strategy, leveraging in-house development expertise to guarantee solid foundations and seamless integration with SEO and PPC strategies.
Ecommerce
Doublespark supports ecommerce players to improve conversion and online sales through paid and organic search, with a focus on generating measurable revenue.
AI optimisation and answer engines
The agency offers practical expertise in optimisation for AI Overviews, Copilot and other direct answer experiences, enabling clients to be visible in the new generation of AI-powered search engines.
Methodology
Doublespark displays a transparent approach, detailed in its Trust Framework. It adopts a "right-sized" agency model: senior expertise without unnecessary hierarchical layers. Actions are driven by concrete business metrics and real-time reporting, with all work carried out in-house without outsourcing.
Team and clients
The in-house team brings together SEO specialists and developers, led by Gary Cottam. Doublespark works with local SMEs and national brands. The agency holds the position of certified Google Partner and benefits from DesignRush accreditation as a top-tier SEO agency in the United Kingdom.
https://www.doublespark.co.uk
