About us
Distinction Digital is a client experience and technology consulting agency specialising in B2B professional services. We support ambitious firms in transforming their digital experiences and systems to become leaders in their sector. We measure success through concrete indicators: pitches won, clients retained and trust restored. We work with mid-sized firms that have invested in platforms and redesigns, but whose digital experiences remain fragmented and under-optimised.
Services and expertise
AI & Data Solutions
Distinction Digital offers services around artificial intelligence and data management. Our offering covers AI maturity assessment, data governance and quality, as well as the development of bespoke AI models to meet the specific needs of professional firms.
Digital Experience & Optimisation
We work on user experience, customer journey mapping, conversion rate optimisation and interface design. We develop design systems and coherent UI architectures to improve the efficiency of digital interactions.
Platforms & Technology
Distinction Digital supports the selection, migration and implementation of technology platforms. We work on headless CMS, DXP implementations, as well as content strategy and migration to modernise existing digital infrastructures.
Strategy & Transformation
We define digital and technology strategies, build tailored roadmaps and lead digital transformation projects. We structure the technology positioning of firms to support their long-term growth.
Methodology
Distinction Digital relies on its WHNN® framework, accessible through our public documentation. We start with a comparative assessment of current digital experiences against industry standards, identify blocking points linked to journeys, design or technology, then co-pilot measurable transformations with internal teams.
Team and clients
We work with leading recognised firms, including Capita. Among our recent documented successes are a 48% increase in commercial quote requests and a 268% increase in conversion rate. We also work with confidential professional services firms on AI implementations structured over 90 days.
For more information, visit https://distinction.digital
