Overview
Bauer Media Outdoor is a major player in the UK out-of-home advertising sector. The company operates more than 33,000 outdoor advertising locations across the United Kingdom. It offers innovative communication solutions designed for brands of all sizes looking to reach their audiences effectively. Its business model combines commercial activities with environmental and social responsibility. For more information, visit the Clear Channel website.
Services and expertise
Traditional outdoor advertising
Bauer Media Outdoor offers classic out-of-home advertising formats covering the entire UK territory. The offering includes varied locations enabling advertisers to structure national or local campaigns tailored to their commercial objectives and budgets.
Programmatic advertising (PrOOH)
The Perfect Play platform allows advertisers to access programmatic digital out-of-home advertising. This technology solution aims to optimise the performance of digital campaigns by leveraging the capabilities of digital displays.
Public infrastructure
Beyond advertising, Bauer Media Outdoor offers public infrastructure services. This offering broadens the company's positioning beyond the advertising sector alone, supporting projects of collective and community interest.
Team and clients
Bauer Media Outdoor works with advertisers of diverse scale, from major national brands to small businesses. The company integrates social responsibility initiatives into its strategy, notably through programmes such as Edible Playgrounds, combining commercial success and positive social impact.
