About Us
Cal Partners supports law firms, accountancy practices, surveying firms, financial services and consulting businesses in improving their visibility to AI-powered search engines. The agency works across websites, content, video, social media and public relations to make these professional service providers visible to users of ChatGPT, Gemini, Copilot, Perplexity and Google AI Overviews. Our approach is rooted in evolution rather than revolution, leveraging search engine optimisation (SEO) and AI engine optimisation (AEO).
Services and expertise
Marketing
Cal Partners develops marketing strategies focused on return on investment, guided by the standards of the Chartered Institute of Marketing. Services cover trend identification and the implementation of winning strategies for professional services.
Strategy and consulting
The agency offers strategy and consulting support to identify marketing techniques that resonate with target audiences, including in niche markets.
Digital marketing
Cal Partners covers the full spectrum of online marketing: search engine optimisation, search advertising and social media marketing, to build a high-performing digital presence.
Social media marketing
Services include creating engaging campaigns on LinkedIn, Facebook and other platforms, going beyond vanity metrics, to build brand, attract clients and talent.
Content marketing
Cal Partners produces thought leadership content designed to improve SEO and generate inbound leads by answering the questions of target audiences.
Methodology
Cal Partners' approach is based on progressive evolution rather than revolution. Grounded in decades of sector experience, the agency builds on what clients already have, particularly their current organic search performance.
Team and clients
Cal Partners' team is composed of Chartered Marketers from the Chartered Institute of Marketing. It is led by a former practising lawyer. The agency has won recognised distinctions in the professional marketing sector.
https://www.calpartners.co.uk
