About us
Big Fish is a British consultancy specialising in brand, design and marketing. Founded 31 years ago, the agency supports decision-makers in launching, transforming and growing their businesses. Its approach is built on clarifying critical business challenges and making strategic decisions. Big Fish works with iconic consumer brands, combining a startup mentality with a multidisciplinary team. The agency occasionally shares financial risk with clients in growth and high-value exit phases. Find out more: https://www.bigfish.co.uk
Services and expertise
Brand strategy and positioning
Big Fish helps businesses define their positioning and brand identity. The agency works on clarifying essential business challenges and formulating strategies adapted to clients' competitive context, with an emphasis on informed and sustainable decisions.
Design and visual identity
The agency works on brand design, including the creation of visual identities, packaging redesigns and the development of coherent graphic universes. Its work covers packaging design, the creation of retail environments and the design of comprehensive brand experiences.
Brand launch and creation
Big Fish acts as a founding partner for the launch of new consumer brands. The agency combines expertise in concept creation, initial positioning and market entry, working from the conceptual phases through to commercialisation.
Transformation and growth of existing brands
The agency supports established brands in their transformation and commercial development. Interventions include identity redesigns, product range expansion and optimisation of market presence.
Methodology
Big Fish's process is described as thorough, creative, agile and results-oriented. The agency applies a startup mentality in its work with established clients, structuring its approach around three principles: think big, deepen analysis, and move fast.
Team and clients
Big Fish collaborates with recognised consumer brands, including Dorset Cereals, Maldon, Clipper, Gü Puddings and Biscuiteers. The agency is co-founder of several brands and works on extended product portfolios. The company also holds certified B Corp status, reflecting its commitment to business and environmental responsibility.
