Bidnamic

Overview

Bidnamic offers Google Ads and Microsoft Ads management services for e-commerce businesses. The agency combines expertise in e-commerce with proprietary AI-powered optimisation technology. Its approach stands out by offering granular control at SKU level and data visibility, contrasting with Google's default solutions or generic automation platforms. The company's positioning rests on balancing fully managed services with proprietary tools built in-house. More information at https://www.bidnamic.com.

Services and expertise

Google Ads and Microsoft Ads management

Transparent campaign management service for shopping and search ads, powered by AI optimisation technology operating at SKU level. Includes shopping campaign management, search ads and Performance Max strategy. This approach provides detailed visibility and control over bid parameters and ad relevance.

Product data feed optimisation

Service optimising commercial data feeds covering title restructuring, data enrichment and performance A/B testing. Feed optimisation aims to improve relevance signals, enabling products to match high-intent searches and achieve better positioning at reduced costs.

Ad relevance score optimisation

Work on matching each search query with the most relevant product from your catalogue. Using an SKU-level approach rather than generic matching, this service aims to improve relevance score simultaneously across thousands of search terms, thereby optimising ad position and cost.

Expected click-through rate improvement

Optimisation of product titles, images and pricing information to match exact search queries, with the goal of increasing clicks at better positions. A high click-through rate represents a major Quality Score signal at Google, enabling you to achieve higher positions at a reduced cost per click.

Team and clients

Bidnamic works with major retailers in the sector. Clients report improvements in feed structure, revenue growth, better advertising spend efficiency and increased conversions. The agency provides over 70 case studies detailing its work.