Overview
Bananas is an agency specialising in brand activation and the creation of immersive experiences. The agency supports businesses seeking measurable impact with their audiences. Its approach rests on three pillars: capturing attention (Taste), creating meaningful engagement (Love), and amplifying growth (Grow). Bananas designs experiences covering the full customer journey, from first encounter to loyalty, by combining physical, digital and retail activations.
Services and expertise
Sampling Campaigns
Bananas designs product distribution campaigns that place brands directly into consumers' hands. These activations, from street marketing to in-store prominence, aim to create memorable first contacts and generate trial amongst target audiences.
Digital Storytelling
The agency extends each physical activation with a digital dimension. Digital storytelling transforms product trial moments into engaging narratives, extending the brand-consumer relationship beyond the initial interaction and amplifying campaign reach.
Phygital Brand Experiences
Bananas merges physical and digital worlds through geo-targeted campaigns and data-driven activations. This integrated approach combines creativity and measurable performance to connect consumers at multiple levels of engagement.
Methodology
The agency bases its method on three stages: first, capturing attention through concrete moments that put the brand front and centre; next, creating emotional connection to transform first contact into lasting preference; finally, amplifying results through an integrated physical, digital and retail ecosystem.
Contact
For more information, visit the Bananas official website.
