Overview
Advantage PR is a public relations and marketing strategy agency based in Scotland (Fife) that works with clients located in Scotland and northern England. Clare Graham, director and member of the Institute of Public Relations (MICPR), has over twenty-five years of experience in public relations, marketing and advertising. The agency is characterised by a pragmatic, value-driven approach tailored to constrained economic contexts. For more information, visit https://advantagepr.co.uk.
Services and expertise
Public relations and marketing strategy
Advantage PR designs comprehensive public relations and marketing strategies tailored to clients' specific needs. The agency offers full support that can include acting as an in-house marketing and public relations manager on long-term campaigns, or bespoke services to deliver rapid results in the short term.
Food & Drink sectors
The agency has developed specialisation in the food and beverage sector. It supports restaurateurs and businesses in this field by leveraging brand stories and strengthening communication strategies adapted to sector challenges.
Property & Construction sectors
Advantage PR works with property and construction companies, developing effective communication strategies for players such as developers and land development businesses.
Hospitality, Tourism and Leisure sectors
The agency has particular expertise in hospitality, tourism and leisure, supporting hotels, holiday parks and tourist attractions in their communication and marketing positioning.
Digital marketing services
Advantage PR offers digital marketing services in partnership with Flintriver and Reflexblue, including website improvement, search engine optimisation (SEO), graphic design, social media and digital platform optimisation.
Professional recognition
Clare Graham was named best independent public relations practitioner by the Institute of Public Relations (CIPR) in 2017 and 2018. The agency has received recognition from its peers for its work in the profession.
Team and clients
The agency works with clients in tourism, hospitality, food and beverage, property and leisure sectors. Its clients include tourist parks, hotels, restaurants and property developers located in Scotland and northern England.
