Overview
AdSmiths is a digital marketing agency based in Ellesmere Port, Cheshire. The agency works on customer acquisition through optimised digital channels, with a focus on controlling acquisition costs. Strategically located between Merseyside, Cheshire, Lancashire, Shropshire and North Wales, it has privileged access to road, airport and rail networks. AdSmiths offers an integrated service covering web design, SEO, PPC and online banner advertising. For more information, visit https://www.adsmiths.co.uk.
Services and expertise
Web Design
The agency positions design as the foundation of any digital strategy. According to its philosophy, the absence of proper design invalidates other marketing efforts. It places major importance on the design phase in its web projects.
SEO
AdSmiths proposes an SEO approach founded on a set of specialised skills. The agency targets precise areas likely to provide a competitive advantage in natural search strategies.
PPC and Google Ads
The agency considers PPC a non-negotiable element of current digital strategy. It optimises the entire PPC conversion funnel by working on keyword selection, creating clickable ads and designing landing pages to maximise conversions.
Content and content creation
AdSmiths integrates content creation into its overall strategy, with an emphasis on perceived value. The agency views content as a means of building trust with its audience, with design also playing a central role in this approach.
Additional specialisations
The agency also works on application development, complex PPC/SEO campaigns, e-commerce, UX design and conversion rate optimisation. It also offers display advertising and social media services.
Methodology
AdSmiths begins each mission with a discovery phase designed to clarify the client's objectives. This initial analysis allows the agency to determine the most relevant digital marketing investments to support medium and long-term objectives.
